Nowadays, TikTok has taken the world by storm, revolutionizing the way we consume and create content. Always improving new ways to create a complete personal user experience.
Keeping this insight in mind, the innovation team realizes that For Your page can include some topics and contents that are not even relevant to users' tastes or in other cases recommendations are no longer felt for you.
So…the solution to stay fresh on TikTok Feed.
To address this, TikTok's new update changes the way the For You page refreshes with new content. Previously, the For You page was updated to show content from accounts users followed and trending videos. However, this new update introduces a new mode that allows users to restart watching content as if they just signed up on TikTok for the first time, providing a more dynamic and engaging experience while helping creators reach a wider audience.
This new feature is designed to give you a more dynamic and engaging experience on the app, allowing you to discover new content easily. It's also meant to help creators reach a wider audience by giving their videos more visibility on the App.
Additionally, the update includes new options to keep the feed personalized:
- Minimizing recommendations of topics that could have a negative impact if viewed repeatedly.
- Content controls filter out videos with specific hashtags, keywords, or phrases.
- New option to select Not interested, skipping future videos from a particular creator or sounds.
Overall, the TikTok team is committed to creating a safe and successful customer experience for users around the world. With over a billion active users worldwide, TikTok is here to stay.

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