The User: The Protagonist of a Successful Story
Welcome to the 2023 era, where user priorities have shifted towards the transformative power of products and services that enhance their daily lives.
Secret Revealed: The product is not the main character of a brand; users are โจ
Simply highlighting exceptional product qualities is no longer sufficient. Capturing user attention now requires an artful approach that drives meaningful conversions by making the user an integral part of the storyโthe principal character.
But why is this happening?
In a world overflowing with information, users often skip advertising videos unless the message captures their attention within the first three seconds. Even more importantly, they seek solutions to their needs and desires through that product, made possible by perfect segmentation.
In other words, your audience should exclaim, "OMG, this TikTok ad is speaking to me!"
Another Revealed Secret: First impressions matter and user-product/service interactions go beyond mere usage.
โ๐ผ The initial encounter with a product can significantly influence our perception of its friendliness and shape our personal image as users.โ๐ผ
The experience begins with awareness, and when we consider introducing a product to a new market, it can manifest through various channels. Advertising plays a crucial role, as does word-of-mouth marketing. And let's not forget the impact of TikTok, which has become a popular medium for product discovery.
Being in the mind ๐ง is important, but being in the โค๏ธ is even more crucial.
By making the user the hero of your content, you evoke emotions and forge a deeper connection. When people see themselves reflected in your content and believe that your brand understands their desires or struggles, it resonates with them on an emotional level. This emotional connection drives engagement, brand affinity, and ultimately conversions.
Let's illustrate this with a simple example. ๐๐ผ
Imagine we are a no-sugar soda brand. ๐ฅค
The right way to make the user the protagonist of the brand's story:
User Transformation Stories: Identify individuals from diverse backgrounds who have successfully adopted healthier habits and incorporated the no-sugar soda into their routines.
These individuals can include people who have overcome challenges related to sugary drink consumption, weight management, or overall wellness. Conduct interviews and capture their personal stories of transformation, highlighting the role of the no-sugar soda in their journeys.
The Key Benefits of these strategies are...๐
๐๐ผ Customer-Centric Approach: By placing the user as the main character, you ensure a customer-centric approach to content marketing. Understanding their needs, preferences, and challenges enables you to tailor your content to provide value and address their specific pain points. This approach fosters a stronger connection, builds trust, and strengthens your relationship with the audience.
๐๐ผ Personalized Experience: Treating the user as the main character allows you to create personalized experiences. Delivering relevant content that directly speaks to their interests and aspirations increases engagement and enhances the overall user experience. Personalization helps differentiate your brand, encourages loyalty, and drives advocacy.
๐ข Never forget: When crafting our advertising strategy, let's consider these facts.
As we said before, users are increasingly inclined to skip ads, especially when they interrupt their entertainment. Hence, the ultimate secret we unveil today is this: Ads cannot interrupt entertainment if the ad itself becomes entertainment. ๐ญโจ
Capturing audience attention is just the first step; the true challenge lies in compelling them to take action and achieve meaningful conversions..but this is easiest when users are already falling in love with your message thanks to a well improved TikTok strategy. ๐
