Barbie User Generated Content Lessons.

Let's imagine brands as that close childhood friend with whom we have a positive reciprocal relationship. The same goes for brands – it's not just about selling a product, it's about spreading a message, inspiring emotions and creating a community with which we identify and feel a part of. 

Above all, it's about inspiring co-creation.

UGC it's exactly these: Let the users be part of your own community, share the brand experience with the audience and create content just as they know. And this is exactly what Barbie can teach us about User Generated content.

A few weeks ago, social media turned pink as we all became the world's most famous doll for a day. Let's take a look at the valuable lessons Barbie taught us about User Generated Content.

Inspiring co creation and being Barbie for a Day. 

"Be anything you want to be: Be a Barbie Girl."

Doesn't matter where you are, or who you are, we all can be Barbie for a day.

The heart of this strategy is to let us be part of the Barbie Universe, so we are not just the audience anymore, now we can be part of the movie and make true our childhood dream about being a Barbie. 

This is precisely what user-generated content entails: Allowing the audience to become an integral part of our own universe.

Powerful Message: You can Be Anything. 

The strong, compelling message has been a fundamental part of Barbie's marketing strategy since its inception. The alignment of this message with the core Barbie values has been a driving force behind the brand's success.

Today, we observe these messages with increased prominence. Brands effectively aligning their message with the evolving needs of the new era are successfully capturing the Gen Z audience. It's a crucial marketing lesson for all of us to learn.

Sense of Community: 

People trust other people, this is the fundamental element of how trends start on social media and impact the whole culture. 

Let's begin by understanding what a community is: a gathering of individuals who share common interests. For these examples, the community we're referring to is composed of individuals passionate about Barbie culture, or just cybernauts reminiscing about childhood memories, and expressing their fandom.

Good Using of IA and new technologies: 

We've talked a lot about the unimaginable uses of Artificial Intelligence, but Barbie has shown us that limits are a thing of the past. Thanks to AI and new technologies, we can create a whole new universe that's truly unique.

As a great creative once said: If you can dream it, you can do it. 

Nowadays, with a good use of IA, these are more possible than ever.

Emotional Branding: 

Using emotions can make a huge difference between a strategy that achieves galactic results and a mundane campaign. As marketing-savvy galactic vikings, we should aim for the stars.

Emotion, awe, nostalgia, and happiness are just a few examples of the feelings that Barbie has successfully generated with her strategy. These emotions will go straight to our brains and keep Barbie on our minds long after her premiere date.

Understanding your customers: 

We all love to stay trendy, especially when we can share it with friends and family, and see how that Barbie filter fits them too! Barbie's strategies are well aware of this, and they know that this magical doll has been a part of our lives since the very beginning. So cool, right?

In summary, User Generated Content goes beyond simply soliciting reviews from users about their product experiences. It's about cultivating a vibrant, dynamic universe where users can actively participate and shape the narrative. Embrace the dawn of a new era in content creation, and let's embark on this journey together to achieve our shared goals.. 🚀🚀🚀🚀🚀

Ps: Of course we joined the trend 😎

¡Aroo Aroo Aroo!🚀