2023 MARKETING PLAN

There are 3 main elements that you will thank your past self for having implemented.

1) AUTHENTIC CONTENT STRATEGY



We all remember when TV ads were 👑: the good ol’ days, when carefully drafted scripts, extensive filming equipment, and ‘perfect looking’ models--just to name a few basic campaign ingredients--were key factors in a successful marketing project. The rules have changed since then and now, even though creativity is still one of the top drivers of success, authenticity, agile production, creator marketing and user-centric strategies are some of the top tools to have in your marketing corner. Especially now that social commerce and content SEO are becoming more important.



2) SHARP SOCIAL MEDIA STRATEGY



We have come to live in a 🌎 where we think more is better, almost like a buffet of limitless options. Knowing what is good for you and what your body, or in this case, your brand, needs for healthy growth is a true game changer. Having a clear idea of your brand objectives and audiences is a great start; the rest comes with calculated risks, trying out new strategies that are in keeping with your business and building upon what is already helping you achieve outstanding results. Having an expert team on your side, one that has already surfed the learning curve you are experiencing, is a defining success factor. Hence, when choosing marketing partners based on price, it is important to bear in mind that “cheaper” may also turn out to mean “more expensive” in the long run. Success stories always speak loudest.

3) INNOVATION = TAKING RISKS



Disruption, early adoption, pioneering…these words may sound scary at first, yet it is only natural to fear change. Try shifting your perspective instead 😎🤏…🤩🕶🤏 Best-case scenario, by applying these actions you may produce that success story you’ve been looking forward to sharing. Worst-case scenario, on the other hand, you will learn rich lessons and insights, both of which are highly valuable assets to have in any current or future digital marketing strategy.

If you think these tips were helpful, share this article with someone who will appreciate it.

In the meantime, stay posted for the winning lottery number. 😉✨

Haven’t received my winning lottery number yet, Viking. Please help me with my 2023 digital marketing strategy!